I posted about a year ago how that the Bogalusa Daily News was lagging far behind in management because they refuse to step into the future.
I guess they read the post because they did do a site redesign, but still lack enough intellegence to really make a go of it. It is obvious that they are lacking in understanding on what they should do to make their online presence make the paper better and more profitable.
These idiots fall into the same catagory as most other news papers across the country and can not seem to get it through their heads that the low cost of operating a website can make them a lot of money by using social groups to bring daily traffic.
I just went to them a few mins ago to see if they had any classifieds sold in that section, and not one ad! How pathetic they are.
In as little as 90 days I could make a few changes to their system and generate an additional 10 k per month in revenue both online and offline by doing things the right way instead of the way they are working right now.
The first thing they need to come to reality on is that people who do not have jobs will not place ads when they can place free ads online and in print. With sites like craigslist, backpage.com and the print paper of the timberland advertiser, they are losing readership.
I, like many buy a paper just for the classifieds, but they have none. So they , out of greed keep charging for ads from the people, when the people are the reason that businesses buy ads in the first place.
Want to know what I would do to turn it around? Let the general public place Free bogalusa, franklinton and washington parish classifieds, just the the timberlands. Once people find out, thatn the ads are free and that they are online 24 hours a day, there would be a slew of people visiting the site on a daily basis to find the bargains. This would put the news site into a position where they could sell ads online. Second, it would give the daily news more content and generate sales because the paper goes out almost everyday, and therefore have more reasons for a lot of people to buy the paper on a daily basis, increasing readership and making it a viable place for businesses to place ads, simply because the ads would be seen by people other than their own Momma.
This is not rocket science, but, I guess the people at the daily news are not smart enough to pour piss out of a boot with the directions on the heel!